Great marketing starts with great data.

Cleanse, enrich and continuously manage your marketing data to deliver
actionable insights and accelerate revenue generation.

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What is D&B Optimizer for Marketing?

D&B Optimizer for Marketing is a secure cloud-based platform that optimizes your data, helps you profile your best opportunities, and target the audiences you want to reach. Loaded with advanced analytics and easy integration into your marketing systems,
D&B Optimizer:

How Does it Work?

Analyze and Assess Your Data

Our data analysis provides a powerful set of capabilities that uncover the health and profiles in your existing database. Profile analytics help you identify the best market opportunities based off of your own sales data.

Cleanse and Improve Accuracy

Our data optimization capabilities address any data quality issues by finding and removing inaccurate or duplicate data. It works to ensure you have an accurate set of records and the ability to connect with your targets through email, phone, or physical address.

Target the Right Prospects

Best-in-class demand generation strategies start with a clear understanding of your market opportunity and your current market penetration. D&B Optimizer allows you to define a data profile of your proven test prospects, source new, high-quality contacts from our database, and identify digital segments to align your online and offline activities.

Enrich Inbound Leads at the Point of Capture

Connectors for Eloqua and Marketo populates data on job functions and contact details, adds industry segmentation, and provides sizing in revenue and employee count. It also normalizes fields by checking for errors and the inconsistent use of job titles.

Enhance Data With Account and Contact Intelligence

Hundreds of millions of records and the Dun & Bradstreet
D-U-N-S® identifier add account intelligence including key firmographics, account linkages, installed technology and other key attributes to your data.

Improve Segmentation and Reach

D&B Optimizer provides add-on data options, allowing you to augment your data sets with specialized information such as technology install data. It also identifies your potential digital reach by matching your contact data to cookies and mobile device IDs.